One Futureworld | Polaroids
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polaroid-logo-1

WHY POLAROID

an iconic 80 year brand

An instantly recognizable
and trusted brand
with a global heritage.

Stands for quality
and exceptional value.

Products are easy
to use and shareable.

80 years as a
driving force in
pop culture

BRAND RECOGNITION

Awareness vs. Consumer
Electronic Brands

brand-reco-1

Awareness vs. Leading
Consumer Brands

brand-reco-2
brand-position

RELATIVE

BRAND

POSITIONING

THE POLAROID BRAND

OUR DNA, OUR PERSONALITY

Functionality
  • Sharing
  • Easy to Use
  • Instant Gratification
  • Capture
Design
  • Heritage Designs
  • Classic Border Logo
  • Color
Heritage
  • Trusted
  • Reliable
  • Spontaneous
  • Creative
  • Americana

BRAND POSITIONING

Exceptional Value
  • Trusted  brand
  • Great quality products
  • Always at the right price

POLAROID PRODUCTS

PR-E006-BU-IMG_9846-拷贝
PR-E006-GR-IMG_9833
PR-E006-OR-IMG_9836
PR-E006-YE-IMG_9839
PR-E078-YL-CIMG4046
PR-E078-BU-CIMG4025
PR-E078-GR-CIMG4033
PR-E078-OR-CIMG4040
PR-E203-BL-IMG_9856
PR-E203-GD-IMG_9849
PR-E203-PU-IMG_9854
PR-E203-SV-IMG_9852
PR-H003-BU-CIMG4094
PR-H003-WH-CIMG4108
PR-H003-WH-CIMG4087
PR-H003-RD-CIMG4101
PR-H003-RD-CIMG4092
PR-H003-DB-CIMG4103
PR-H003-DB-CIMG4084
PR-H003-BU-CIMG4098
PR-E495-PK-CIMG4075
PR-E495-GR-CIMG4063
PR-E495-BU-CIMG4070
PR-E495-BK-CIMG4081
PR-E204-GD
PR-E204-RG
PR-E204-SV